An AI-powered self-evaluation platform for African businesses, incubators/accelerators and development partners. A guided assessment across 8 pillars generating a prioritised action plan — in under an hour.
businesses assessed
diagnostic pillars
countries served
HYBRID FRAMEWORK: Lean Startup + Business Model Canvas + IFC SME Toolkit + GEM + Country localisation
33 million East African SMEs. Most have never had a structured, honest look at where they stand — or an affordable way to find out.
A proper consulting diagnostic costs KSh 250,000+ — more than most SMEs earn in a quarter. So they never get one.
Hundreds of incubators and donor programmes, each with its own templates. No common diagnostic, no comparable metrics.
Off-the-shelf advice ignores KRA, M-Pesa, eTIMS, NSSF and the realities of operating in East Africa.
Business, sector and country — that’s all it takes to begin.
You’re placed at Idea, Early, Growth or Mature so the questions fit you.
Eight pillars + Country and Sector specific diagnostics
A personalised roadmap plus board-ready reports, generated instantly.
Track your maturity score climbing every quarter.
Each pillar adapts to your stage — idea, early, growth, or mature — so you only answer what’s relevant to where you are.
Direction, business-model clarity, strategic discipline.
Customer development, product-market fit, market sizing.
Delivery, quality, process maturity, resilience.
Cash, books, tax compliance, capital readiness.
Pipeline, pricing, channels, repeatable revenue.
Roles, hiring, retention, founder dependence.
Registration, compliance, controls, risk management.
Systems, security, data protection, automation.
“Dira showed us our governance gap before our investor did. We fixed it in six weeks and closed the round.”
Founder, agritech · Nairobi
“The action plan was the first thing that told me what to do next, in order. Not just what was wrong.”
CEO, logistics · Kampala
“The document vault meant our loan application was complete on the first try. The bank noticed.”
Director, retail · Dar es Salaam
Free to start. No credit card. Your first assessment takes about 15 minutes.