action plan in one place.
Everything a founder needs to get assessment-ready and investment-ready
— built around the realities of doing business in East Africa.
Dira turns your weakest pillars into specific, sequenced actions — with the documents and country specific compliance steps (e.g. KRA, eTIMS, BRS, Municipal licenses, etc) you’ll need to fix them.
- Prioritised by impact on your readiness score
- A document vault that mirrors the 8 pillars
- Sector modules — agribusiness, retail, fintech & more
Lean Startup, Business Model Canvas, IFC SME Toolkit and GEM — unified, with a proprietary East African operating lens.
Every plan is generated for that specific business — quick wins, priority actions and watch-outs in plain language.
By psmConsult — 20+ years building business systems for Kenyan and East African SMEs, NGOs and government.
B2C, B2B and B2G from one platform, with privacy boundaries that protect every founder’s data.
Eight core pillars plus sector specific modules, adapted to your stage — Idea, Early, Growth or Mature. Only the questions that matter for you appear, and Dira re-scores as you grow.
Dira turns your answers into prioritised quick wins, priority actions and items to watch-out for — grounded in country specific context like tax authorities, mobile money, registration and regulatory authorities including social security agencies and not just generic advice.
A psychometric read on the founder’s leadership and entrepreneurial profile — so you can play to your strengths and cover your blind spots.
A guided checklist of the documents lenders and investors expect — with local specifics like KRA PIN, eTIMS, NSSF and BRS registration.
Download scorecards, workbooks and a board-ready PDF report — including Business Model Canvas and Lean Canvas exports.
The same engine, tailored for founders, incubators and the partners who fund them.
Your business advisor in your pocket — affordable, structured, and built for your market.
Owner-managers, startups, growing SMEs
Standardise intake, track every cohort, and produce donor-ready reports automatically.
Hubs, accelerators, BDS providers
The measurement layer your SME programmes have been missing — at scale.
Foundations, DFIs, government programmes